SEO

The importance of content in SEO marketing – The Times of India Blog

Summary

Content creation has come a long way in the last few years. From being a novelty to being the heart of SEO marketing, it has risen in its relevance. Today, 47% of buyers go through up to five content pieces before engaging with a sales representative.

Now that it has gained this traction, content poses a different kind of challenge for marketers. With tons of content already out ther…….

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<!–Uday Deb

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Content creation has come a long way in the last few years. From being a novelty to being the heart of SEO marketing, it has risen in its relevance. Today, 47% of buyers go through up to five content pieces before engaging with a sales representative.

Now that it has gained this traction, content poses a different kind of challenge for marketers. With tons of content already out there and the speed at which new content is being created, it has become challenging to stand out and excel at SEO marketing. It is vital for marketers to understand the relevance of producing quality content that is marketable to ensure they get the desired traction. 

SEO without marketable content is like a sealed empty bottle. Content is the basis around which SEO strategies are formulated and executed. So, marketers must ensure that every word, keyword, article and everything else they use for their content endeavor makes sense to their target audience.

For producing quality content, you will first have to decode how search engines work. In addition, SEO marketers must be aware of the periodic algorithm changes that Google and other search engines bring in for improving their efficiency. Once you have done the hard work and understand the basics, the next task is to incorporate the learnings into how you frame and present content.

Plus, if you want to reap the rewards, you must be regular at it. So make sure that you are churning relevant content continually. While continuity is essential, 51% of companies report that updating existing content has paid rich dividends. So, how do you optimize your existing content?

The first step is to review it to identify opportunities. The next step is to update information and graphics to ensure they match your current style of presenting content. With experience, marketers can gain a deeper understanding of many things they were previously unaware of. It allows them to make meaningful upgrades to existing topics.  

If you feel you have more to add to an existing topic, completing it would give the web page a higher chance of improving its ranking. Once you are done, make sure you polish it by eliminating unnecessary elements and tweaking the necessary elements. It is also vital to make sure that you …….

Source: https://timesofindia.indiatimes.com/blogs/voices/the-importance-of-content-in-seo-marketing/