SEO

Everything You Need to Know About Collecting SEO Data – Entrepreneur

Summary

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SEO data grants you access to a variety of information. Leads, rankings, engagement metrics — the insights are all there and they are so easy to access. By analyzing SEO data, you can understand your mistakes, develop new ideas and strategies and adjust existing goals.

However, it’s also …….

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Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.

SEO data grants you access to a variety of information. Leads, rankings, engagement metrics — the insights are all there and they are so easy to access. By analyzing SEO data, you can understand your mistakes, develop new ideas and strategies and adjust existing goals.

However, it’s also true that sometimes SEO apps can give you almost too much information for you to understand at once. The key to solving this issue is to focus primarily on the most essential and crucial data they offer. Of course, the remaining information is also worth analyzing. However, you should always focus on the following metrics no matter the size of your business. They will give you the most critical information about the current state of your project.

Related: 5 Ways Small Businesses Can Compete With Giants in SEO

New referring domains

Did you know that backlinks from new, trusted domains can arguably be more helpful than those from the domains previously linking to your content? This is because Google believes that the more your backlinks originate from unrelated, independent sources, the more trustworthy you seem. 

On the other hand, if your backlinks constantly originate from one or two domains, that makes your webpage look suspicious. It’s essential to try and acquire as many referring domains as possible and a good SEO app tool will always allow you to check for any new domains linking to your page.

Domain rating

Domain ratings are important because it’s a general score of how “strong” or “trusted” your website is. In short, a higher domain rating also means that your webpage will score a better spot in the Google search results. That, in turn, means it will be visible to more potential customers, generate more clicks and appear more secure to any potential partners you might team up with. 

However, keep in mind that the domain rating is not Google’s official tool. As such, there might be minor discrepancies. For example, a domain rated “79” might appear slightly higher in the Google search result than a domain rated “80”.

Optimization scores

Each high-quality SEO information app will offer you a handful of optimization scores. And each of those scores is based on a different factor (i.e. the keyword density, internal and external linkings, canonical URLs or even page titles will all be rated separately.) This ensures that you are well aware of what works right and what aspects of your page need changing to focus on just that. 

The optimization scores work much like the domain rating; the higher a given score is, the better. You should always work to achieve high optimization scores — this is key to achieving the success of any domain.

Text readability metric

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Source: https://www.entrepreneur.com/article/389174