SEO

5 Simple Steps for a Solid SEO Strategy This Holiday Season – INSTORE MAG

Summary

THE HOLIDAY SEASON is upon us with consumers ready and anxious to spend. With pent-up demand caused by the pandemic and a reason to celebrate this year as the world slowly re-opens, you can expect a busy and brisk jewelry shopping season. You can also expect increased competition for the same consumer dollars. What will you do to make sure your jewelry store gets its own fair share?

Now is the perfect time to completely overhaul your SEO strategy. You’ll want to look at your optimi…….

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THE HOLIDAY SEASON is upon us with consumers ready and anxious to spend. With pent-up demand caused by the pandemic and a reason to celebrate this year as the world slowly re-opens, you can expect a busy and brisk jewelry shopping season. You can also expect increased competition for the same consumer dollars. What will you do to make sure your jewelry store gets its own fair share?

Now is the perfect time to completely overhaul your SEO strategy. You’ll want to look at your optimization process, holiday-specific elements, and any related campaigns you’re running.

Here are five tips to improve your SEO to make this year your best year ever!

1. Make sure your local business listings are accurate.

Your first duty is to ensure that all of your online local business listings are accurate. This includes your website, Yelp, Google Business Profile and others. When someone does a search for your jewelry store’s name, what comes up? Act like your customer and see things through their eyes. Maintain accurate contact information including phone number, address, email and more. You’ll also want to check your store’s hours and update any holiday changes. It’s always a good idea to review your business profiles at least once a year and remove any old information that pops up in the search results. Remember, you can’t make a sale if your customer can’t find you.

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2. Write high quality content that people want to read.

Content is the foundation of SEO. It’s how Google knows that your website is relevant. If you want to ensure that your site comes up in the search results, you need to provide Google with what consumers are searching for. Writing high-quality content is a skill and just churning out articles or keyword stuffing paragraphs won’t cut it. Google knows the difference between lazy filler writing and quality content. Be careful with trying to game the search engine results. You want to focus on writing for your jewelry buyer rather than writing just for Google. People buy from trusted sources they like and know. Focus on helping the jewelry buyer with useful information first, then on helping Google discover your content. This is how you’ll not only rank effectively, but also make the sale. Your customer is the one who pays you – not Google.

3. Improve the user experience on your website.

How people use your website has a dramatic effect on your search results. Google is now taking into consideration the overall user experience of a customer to determine how it ranks one jewelry business over another.

Is your site easy to use? Does it load fast? Is the navigation clear? Can people easily find what they’re looking for? Do your visitors stay on your site a long time or do they leave quickly? …….

Source: https://instoremag.com/5-simple-steps-for-a-solid-seo-strategy-this-holiday-season/