SEO

3 SEO Strategies You Can Implement Yourself, and 3 You Should Hire an Expert To Do For You – TechDay News

Summary

An SEO (Search Engine Optimization) approach or strategy is the process through which webmasters plan and implement different steps with the aim of improving the organic search rankings of their websites.

SEO is a very important tool when it comes to driving traffic or rather potential clients to your website. If you are a small business owner particularly running an eCommerce business, then you should know that you cannot ignore SEO.

There are different strategies you can use…….

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An SEO (Search Engine Optimization) approach or strategy is the process through which webmasters plan and implement different steps with the aim of improving the organic search rankings of their websites.

SEO is a very important tool when it comes to driving traffic or rather potential clients to your website. If you are a small business owner particularly running an eCommerce business, then you should know that you cannot ignore SEO.

There are different strategies you can use when implementing SEO. Small to medium-sized businesses struggle with limited resources to the point where they cannot hire SEO experts. That does not mean that they should give up because other strategies do not necessarily need an SEO expert.

Even though these strategies will contribute a lot to improving the ranking of your website, you might also consider hiring an SEO expert for help in implementing some of these strategies.

So, which SEO strategies can you implement on your own without the help of an expert?

1. Creating Quality Content To Attract Links And Social Shares

The highest portion of your marketing strategy revolves around the content you create. You do not need to hire an SEO expert to create content for you. You can write about what you like, making it interesting for anyone to read and making sure that you follow basic SEO principles.

In addition, you need to make sure that you have included all your keywords naturally in your content while at the same time ensuring that they are not overused. You also need to complement your primary keyword using secondary keywords.

For instance, if you are writing about paystub makers, you can use pay stub maker as the primary keyword and payroll checks as the logical secondary keyword. This ensures that you have created quality content that can attract links and social shares.

2. Pay Attention To User Needs & Provide Relevant Content For Them

The relevance of your content to what you offer is very important when creating content that sells. For example, if you run a hospitality company, then you need to make sure that your content is about hospitality and things that revolve around it.

This is because most people visiting your website are doing so due to the services that you offer.Additionally, you need to provide ways through which your web visitors can leave feedback and let you know what they need.

Making sure that the users have access to the right content or to what they need is important in reducing bounce rates. This ensures that you retain your customers while at the same time getting new ones.

3. Find Keywords on Social Media Sites

A good SEO strategy revolves around the keywords used. Keywords can be defined as phrases or words that people use when looking for something on search engines such as Google.

Implementing a good SEO strategy requires one to get the …….

Source: https://techdayhq.com/community/articles/3-seo-strategies-you-can-implement-yourself-and-3-you-should-hire-an-expert-to-do-for-you